The Next Generation
of Sports Media.
brands
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creators
Join HMA
HMA is the future of sports media — a managed network of 250+ creator-owned sports shows, and a slate of team-focused, roundtable style collectives redefining how fans follow the game.
our partnering brands
our core pillars
HMA is the infrastructure behind sports media's new era. We operate The Network — the largest ecosystem of creator-owned sports shows on YouTube — and build The Collective, pairing each fanbase's biggest voice with credentialed reporters, media personalities, and former athletes. Together they turn authentic fandom into scalable reach for brands.
It started with the creators.
250+
Shows
70M+
Monthly Views
All Major U.S. Markets
The Network
We began by helping independent sports creators turn their YouTube channels into real businesses. That became The Network — 250+ shows and 70M+ monthly views across every major U.S. market. Along the way we learned what the industry missed: sports YouTube is the real home of the modern fan.
Explore The Network
So we built the definitive lineup.
We took that insight and launched The Collective — pairing each fanbase's biggest YouTube voice with credentialed beat writers, media personalities, and former athletes. Premium, team-focused roundtables that cover each team the way its diehards watch. Including Lakers Collective, Dolphins Collective, and Cowboys Collective.
Explore The Collective
why hma
Why HMA
Proprietary creator distribution
Enterprise-grade brand partnerships
Original IP and in-house shows
Creator-native execution
Proven results for brands and creators
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