HMA Debuts Philadelphia Eagles Collective Featuring Donovan McNabb, Thomas Mott, and Zach Berman
Read the full storyThe show will live as part of the Creator Collective, a portfolio of team-focused roundtable shows that bring together top voices in each sport
LOS ANGELES — HMA, the commercial engine behind the largest sports network on YouTube, today announced the Philadelphia Eagles Collective, its first weekly show dedicated to the beloved team. The 21st show in HMA’s Creator Collective portfolio, it will be hosted by former Eagles quarterback Donovan McNabb, creator Thomas Mott, and Eagles reporter Zach Berman. The first episode will be live on September 15, at 3 PM ET / 12 PM PT.
HMA has become known for its roundtable discussions, which pair veteran beat writers with leading digital content creators – giving journalists a platform to reach younger, digital-first audiences, and giving creators the credibility, access, and expertise that experienced reporters bring. The agency additionally hosts NFL-focused shows that include conversations on the Kansas City Chiefs, Dallas Cowboys, Seattle Seahawks, San Francisco 49ers, and more.
“The Philadelphia Eagles are one of the most followed, discussed, and cheered for teams in the league, and we couldn’t be happier to bring Donovan, Thomas, and Zach together at HMA to meet audiences where they are,” said Borna Nazari, HMA CEO & Founder. “The continued growth of our Creator Collective strengthens our coverage and continues to open new doors with fans around the world.”
The Creator Collective is fully owned and operated by HMA, delivering premium, team-centric content to fans. The Collective now hosts 21 shows, with more than ten additional launches expected over the course of the next year.
About HMA
HMA is a premier media agency and the commercial engine behind the largest sports network on YouTube. The agency holds exclusive representation for the video-first inventory of over 250 sports programs, providing brands with a singular, high-authority gateway to the most passionate fanbases in digital media. HMA owns and operates the Creator Collective, a studio-led portfolio of weekly roundtable shows that bring together top voices in each sport, and delivers an institutional-grade infrastructure for brands to dominate the sports conversation by combining the scale of a 250-show network with premium IP. While rooted in sports, the agency also provides strategic consulting and representation for a select roster of lifestyle creators across YouTube and short-form platforms.
Media Contact
Katie Case, SRK Strategies
katie@srkstrategies.com